June 21, 2017, 3:21 PM EDT / Updated Aug. 19, 2019, 1:54 PM EDT / Source: TODAY
By Jordan Muto

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The rose gold trend gained popularity a couple years back, but the craze is far from over.

Whether it's jewelry or hair color, this pink, shimmery hue continues to grab the attention of consumers everywhere — and the enthusiasm about the color is incredibly popular in the nail world as well.

 

Apparently, Sally Hansen sells one bottle of its Miracle Gel "Terra Coppa" nail polish every two minutes in the U.S., according to the company. That's 262,800 bottles a year to provide some perspective. That makes it just as popular as Queen Elizabeth's favorite color, Essie's "Ballet Slippers," which leaves shelves at an average of 30 bottles every hour.

Sally Hansen "Terra-Coppa" Polish

 
 

Sally Hansen "Terra-Coppa" Polish

"This is the first nail polish I have ever owned to last for a week straight," one reviewer wrote.

$5.50
$5.79

$5.79

$9.99

The rose gold color is softer than your classic silver or gold due to the addition of warm earth tones. It's perfect for the person who wants a metallic touch without going for the full disco ball effect (though the disco trend is fun for a temporary party look). And, as Glamour showed, the color looks great on a range of skin tones and will stay put for almost a week!

Though this Sally color dropped back in 2015, it doesn't look like the rose gold polish will go out of style any time soon.