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January 12, 2021 10:29 am
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13 Beauty Trends Experts Predict Will Dominate 2021
Expect to see some of the best innovations in the beauty biz.
After a truly tumultuous year, I think it’s safe to say that we’re all eager for a beauty do-over. Alas, even our beauty routines weren’t immune to the effects of 2020—as salons closed everywhere, we were forced to become our own hairstylists, estheticians, colorists, and dermatologists overnight. But a few bad box dyes and many DIY face masks later, we learned to assimilate into a largely at-home beauty culture. As we mastered the lymphatic drainage massage, root touch-up, and brow grooming, we learned about the cathartic power of self-care and came out stronger than ever.
That’s why we’re so hopeful for 2021, a year where our beauty know-how is at an all-time high. Even if the first half of it is reserved for virtual Zoom sessions in our pajamas, we’re officially bidding adieu to 2020 (good riddance) and signaling the start of a new decade with open arms and new trends. From ~luxe~ hand sanitizers and probiotic skincare to antibacterial haircare and a reacceptance of our natural hair, these are the forecasted beauty trends experts predict will emerge in the coming year.
1
Hand soap and sanitizer might not be the most glamorous of beauty categories—but hey, where there is necessity there is luxury. Beauty brands have already started to enter the space for the first time, and they’re more bougie and luxurious than ever (see: Byredo, Diptyque, and Nest Fragrances). Not only will the scents and packaging be upgraded, experts say formulations are also set to become more suitable (read: hydrating) for skin. “2020 was the year of harsh hand sanitizers and soaps,” says Joshua Ross, celebrity aesthetician in Los Angeles, Calif. “This will change in 2021 as the industry balances efficacy with sensoriality that is less irritating on the microbiome.”
2
Surveys have indicated that skincare brands touting ingredient transparency are gaining popularity. Consumers want to know what’s in their products, and rightfully so. This added pressure has caused companies to steer towards more sustainable formulas, whether via packaging, formulations, or reducing its carbon footprint. According to Barb Paldus, PhD, Codex Beauty founder and EWG board member, “If you can’t make the sustainable choice when creating a product, even if it costs you more, you don’t deserve to be creating a brand.”
3
Thanks to the pandemic, just about everything in our lives has turned digital. But while the damaging effects of blue light on skin are no secret, companies are discovering more innovative ingredients that can help combat these effects. (Take Goodhabit, a recently launched brand built entirely on the concept of blue light protection.) With ingredients like rosa rubiginosa, licochalcone A, turmeric, and algae, available formulations are only becoming cooler and more effective.
4
Face coverings are bound to become normalized even post-lockdown, making your skin more vulnerable to skin irritation. From soothing face sprays and face masks with zinc oxide to face masks made to alleviate the symptoms of wearing a face mask, you’re no longer doomed to break out whenever you go out.
5
It’s all about transfer-proof makeup in the age of COVID. According to Charlie Riddle, Global Creative Director at Stila Cosmetics, “Liquid lipstick in particular is making a big comeback this season. Women want products that will stay on throughout the day without having to worry about it coming off on their face mask.”
6
One pandemic later, no-makeup makeup is back. Marrying skincare and makeup, it's what Pinterest is deeming the "new glow-up." According to Pinterest’s 2021 Trends Predictions report, people are forfeiting a complicated makeup routine to embrace slow beauty and let their natural skin texture shine through (think glowy skin and visible freckles).
7
Microbiome health has been a buzzword in the industry for years, but Ross says that probiotic skincare will likely see a huge boom in this space. Brian Oh, CEO of Venn Skincare, agrees: “There are strong indications that microbiome skincare will be a big trend next year. This refers to an ecosystem of living microorganisms on our skin (there are billions of them). We are beginning to see products that combine probiotics and prebiotics (i.e., synbiotics) to more effectively balance the microbiome.”
8
Weeks of staring at ourselves on video calls have taken a toll. And we’re not just talking about Zoom fatigue—concerns of “Zoom Face” are also on the rise. According to Yelp Trend Expert Tara Lewis, Yelpers are flocking to the platform to investigate cosmetic procedures that address facial concerns like crow’s feet, eye bags, and forehead wrinkles. Sheila Farhang, MD, cosmetic surgeon and founder of Avant Dermatology, says that she has also witnessed this movement: “I am seeing an uptick in requests for eye area treatments, the most popular being lower eyelid blepharoplasty to reduce the appearance of under eye bags,” she says. “Before you come into the office, I recommend trying eye creams with caffeine to reduce swelling and brighten the undereyes.”
9
From hair-zapping lasers and microcurrent rollers to high-tech contouring gadgets, people are turning to at-home devices to treat their skin and body. According to Dr. Farhang, brands are inventing brilliant gadgets for both hair and skin that can make your beauty routine a million times easier and replicate treatments once limited to salons.
10
Considering that the average person touches their hair 10 times in one hour, it's probably contaminated with a whole host of bacteria and viruses that you can’t see. As a solution, brands (see: Safe Hair and BioSilk) are starting to develop antibacterial haircare; products (shampoos, cleansing sprays, etc.) with antimicrobial disinfecting agents that eliminate germs while removing dirt and grime.
11
The skin-ification of haircare is officially becoming mainstream. That’s to say there’s much more overlap between haircare and skincare, especially with the newfound focus on the scalp (which is also skin, after all). According to Dr. Farhang, some new trends include platelet-rich plasma (“liquid gold” injections that have scientific data that improve hair loss), an inside out approach (making use of supplements to help with hair health), and scalp-tox (botox on the scalp) for sweaty scalps.
12
With some of the most popular and most searched ingredients being bakuchiol, gotu kola, ginger, and witch hazel flowers, plant-based skincare is expected to hit a major surge in 2021. “Until recently, plant-based skincare was considered niche,” says Dr. Farhang. “With an increase in eco-conscious consumers, many mass brands are introducing plant-based products.”
13
Low-maintenance is the new high heat, or at least according to Pinterest’s 2021 Trends Predictions report. That’s not to say you should swear off flat irons and blow dryers (if you’re into the blowout look, you do you), but don’t be afraid to give your strands a break by air-drying and embracing your natural texture. And another PSA: braids are back! “Pinners will get creative with braiding techniques (including bubble braids and box braids) that are protective, low-maintenance, and glamorous. Beyond the braids, style mavens will add their own personal touch with beads or colorful highlights,” Pinterest said in its report.
Topic starter
January 12, 2021 10:36 am
Blue light therapy is very popular. There are glasses to wear while the esthetician uses blue LED therapy on the client. This helps protect the eyes. Blue light is great for antibacterial therapy. I use blue light during most every treatment on the body and face. It is good to use after waxing the face, underarms, and bikini.
Many people are having issues with the skin from mask wearing. We must be able to treat the skin and educate the client on steps to use in their daily skincare protocol.
January 24, 2021 1:37 pm
I'm all for all of these new beauty trends and have adopted some of them already myself. I recently got blue light glasses for my nerdy gaming nights and I don't wake up with a headache like I used to. I do think this pandemic/quarantine time has allowed people to adopt a more natural look. I dove deep into skin care during my quarantine and I think I even wore makeup only two times in 5 months. My skincare routine and my look in general have simplified and have definitely become more natural.
January 24, 2021 1:48 pm
I've been a victim of maskne a few times. I find that when I don't wear makeup with my masks it helps but for work I like to dress up and look cute. Those days I'll only wear my masks once and the next day I'll change it to a different one. I almost never wear my masks more than once without washing them.
January 25, 2021 12:51 pm
@amandamooreiectskin-com My sister uses her blue light glasses religiously and she loves them! I was clueless until she showed them to me and now I will also be ordering some. What a smart idea!
January 25, 2021 12:54 pm
Of all the trends, I am most looking forward to gentler hand sanitizers and the products for your skin because of the mask! Ever since this started, I have noticed my skin around my chin and mouth breaking out a lot. Better to be safe than sorry but I still hate it! My hands are very dry from all of the hand sanitizer ive used. I am excited to see whats to come.
January 25, 2021 9:48 pm
I've noticed quite a few of these trends spiking within the industry since the pandemic started. It's really interesting to see that people are diving more into skin care, but I think it makes a lot of sense being that we're spending a ton of time at home. However, a ton of marketing has been made towards "clean" beauty without real justification. It seems as though some companies are preying of consumers "fears" of parabens, preservatives, and alcohols along with other ingredients that have been made out to be "the bad guys" of skincare. I know I have seen quite a few blue light protection and maskne-prevention and soothing products which obviously flow with the times.
January 25, 2021 9:53 pm
@madisonmendebabiciectskin-com hand sanitizers have very rapidly gone down hill since the massive need for it. I've seen quite a few brands start to come out with their own sanitizers that are geared towards hydration and protection, but I just can't seem to convince myself to get hand san that isn't germ-x or reputable store brand.
January 26, 2021 7:23 pm
You really have to be skeptical on what people market as "clean" beauty. A lot of it are just buzz words that are meant to scare the public into buying their "clean" products.
April 15, 2021 6:58 pm
I have been seeing so many different brands this year that are advertising as being vegan. Making the point to show they are vegan made. It's also funny I came across this article today because I was just searching around about different and new products and I came by a brand I haven't heard before called Biossance. I believe they are a Canadian company, but their biggest thing that they are advertising for is vegan, more natural ingredients but they say that they will not put out a product unless it is environmentally friendly. All packaging and bottling is completely recyclable. I thought it sounded like a really cool company and one I want to try.
April 15, 2021 7:00 pm
@madisonmendebabiciectskin-com I used to use my all the time and absolutely loved them, especially from being on the computer for so long doing homework I feel like I get headaches in my eyes. But my puppy decided to eat them and bend them in all sorts of ways... so I just ordered myself a new pair this morning.
April 19, 2021 9:53 pm
i have noticed a lot of the trends becoming popular these past few months especially the no makeup makeup look. and i love it because i'm all about a low maintenance look in the morning. i've also noticed a lot of people turning to more plant-based, natural skincare products especially within my close friends.
April 19, 2021 9:57 pm
@madisonmendebabiciectskin-com i am also looking forward to better hand sanitizer! im sure there is nothing wrong with the quality, but i have bought so many hand sanitizers that smell literally like tequila and the smell is overbearing because you just never expect it.
Topic starter
April 20, 2021 2:40 pm
Madison,
I have the blue light blockers on my prescription glasses. I have noticed a difference in how much better my eyes feel after looking at the computer screen all day. Its a great improvement as you said
Topic starter
April 20, 2021 2:42 pm
Jayden
the use of the hand sanitizers has been very drying on my hands. I keep lotion everywhere. My cuticles are very dry so I use oil on them 3x as much as I used prior to the pandemic.
Topic starter
April 20, 2021 2:45 pm
Kaytlyn that sounds like a good idea as pollution is very high. I would like to see more of everyday items be biodegradable. When I think of all the things used on a daily basis its too bad it is not. The makeup containers being broken down naturally is a good idea
Topic starter
April 20, 2021 2:58 pm
I like some of you have not been wearing makeup since masks are mandatory. I have not missed wearing it as I thought I would. I will use it again but not the amount I was using
May 30, 2021 8:46 pm
I think the point about no makeup makeup making a comeback is really interesting. I've seen a trend a lot recently where people do half their face makeup the way they would have in 2016 and the other half how they do it now and it really highlights how much more minimal the most popular makeup styles are now. I think I've even caught on to this trend as well, I used to wear full coverage foundation every day and now I really dislike wearing anything more than a tinted moisturizer or BB cream. It had never even occurred to me what made me make this switch but wearing masks all the time definitely had something to do with it. I'm extremely interested to see where this trend goes and I find it great that more lightweight foundation trends will definitely promote a stronger emphasis on skincare.
Topic starter
June 2, 2021 9:55 am
Delaney I agree that people are not wearing the heavy foundations. I think with the pandemic of COVID 19 the past year many people stopped wearing full face makeup. I have not worn it as it gets all over the mask and no one sees it as far as foundation goes. I do still see eyes makeup and lashes still popular. I used to wear lipstick all the time but now I use a lip conditioner as it does not get on my mask the way lipstick would
July 5, 2021 4:34 pm
@deborahwatersiectskin-com I feel like a see much less people without full faces of makeup more often now. Especially where a lot of people aren't wearing their masks anymore when going on. I went out to dinner this weekend and put on foundation for the first time in a long time. I was excited to get all dressed up and put makeup on, but even though I don't even wear a super thick foundation, I could definitely feel the makeup sitting on my face.
Topic starter
July 7, 2021 10:34 am
Yes Kaytlyn I am used to not wearing foundation, and lipstick with the masks. I have a tinted moisturizer which I will begin to use as mask restrictions ease. I do wear sunscreen everyday.
October 29, 2021 8:51 pm
Honestly I'm loving the new beauty trends! I love that we have come to a point with make-up where you can rock whatever look you want and it doesn't look "out of trend". I think the natural look is an amazing trend and being stuck in the house definitely made people more comfortable with not wearing as much make-up and being confident doing so. Also blue light is very damaging to skin and eyes and with as much time as we spend staring at screens I'm glad it's a beauty product trend!
November 30, 2021 11:29 am
A lot of these "beauty trends" have always been around, especially braids. Braids have never went out of style and will never go out of style. I personally love when I have box braids or the new form of braids now called knotless braids. Its low maintenance and last a long time.
November 30, 2021 11:40 am
Ive also experience maskne during this entire pandemic. It got worse when I started working and was sweating all day. I switched to the disposable mask and it helped a lot.
Topic starter
December 2, 2021 4:40 pm
I love different hair styles. With the pandemic people were not able to keep up with hair appointments at salons. I have had many people stopped using foundation, lipstick and blush as it just wore off ion the mask. Also sweating as you mentioned was causing problems with the skin in the mask areas.
January 5, 2022 4:02 pm
@deborahwatersiectskin-com When i first went back to work after being laid off and I had to wear the mask I ended up getting horrible acne all around my jawline where my mask was sitting. Luckily it went away but when i have to wear a mask I don't even bother wearing makeup because it just rubs off!
February 5, 2022 4:59 pm
@laurenjohnsoniectskin-com I kind of love our new trends too. Its cool to see people recreate trends from 2016/2017 and compare them to right now. We have definitely started wearing less makeup, and I wonder if that's just because of having to adjust to wearing masks 24/7. I used to always "cake" my face up and my brows would be super dark and bold, and my look would be matte. Nowadays its a lighter foundation, feathered brows, and dewiness.
