@karyssamarleriectskin-com I feel like trends change every year but there has definitely been an uprise in the amount of people taking part in self care and skincare with the use of social media, influencers, ads, targeting new demographics. When i was a tween, bought maybe a gloss or eyeshadow but now kids these days are buying up the expensive stuff in sephora for their skincare routines and full faces of makeup. Making potions and concotions out of skincare interests may people and companies have been targeting specific age groups to bring them into the world of selfcare.